Musically changed into TikTok in 2019 but gained major popularity during the pandemic in 2020, Many people being locked inside caused them to seek entertainment and distraction and TikTok proved to be the place to do that.
Tiktok was more than entertainment for most in the pandemic. with everybody locked in their houses, the platform provided a space for people to come together when they could never do that physically.
“The only response to an existential situation is absurdity and humour,” Goldsmith says.
Humour was necessary during the lockdown. this shows us a lot about ourselves as people. The natural response to facing such a terrible circumstance and situation was to create consume and share content that's primary purpose was to make us laugh
THE BIRTH OF THE TIKTOKER:
TikTok while being an app for fun dances and comedic videos began rapidly sky-rocketing young adults into extreme fame. With many people having not much to do but scroll, people began to look to others to enjoy things they could normally do themselves.
This caused people with idealistic lives to start gaining major traction on the app people no different to you or me, were suddenly celebrities with major brand deals and connections in different industries.
86% of young people say they want to post social media content for money - LIFE STUDY
This led to many young people taking on the desire to do the same and this led to the birth of the tiktoker. Many people want fame and fortune to come easy and TikTok allowed for people to see this as achievable.
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